Despite all the known threats to business, selling cybersecurity to the SMB community is still a difficult endeavor, at least according to the majority of MSPs I encounter. With that in mind, bringing up what they will do when their defenses fail ‒ especially when pitching new solutions ‒ seems risky, but it may end up being the security piece that saves their business.

There are a lot of objections from the SMB, especially when it comes to security. Some say they’re too small to be targeted. Others suggest the protections and policies are simply too cumbersome compared to

Despite what those who run small businesses say, their organizations really are low hanging fruit for hackers and scammers. In fact, the Aberdeen Group’s latest research report shows that the risk of a single data breach is significantly higher (63%) for SMBs ‒ companies with less than 1,000 employees ‒ than it is for larger organizations.

The law of supply and demand is alive and well in the IT industry. As with any product or services limitation, cybersecurity talent costs are on the rise, and companies without significant financial resources are being forced to forgo or cut back on hiring those experts. It’s Economics 101.