Brian sits down with Scott Barlow, VP Global MSP for Sophos, Mark Glowacz, Director of Service for MailProtector and Zak Karsan, CEO of Vault America to discuss selling Cyber-Security.

It’s a fine line between fear and education. How would you rate the education level of your SmB clients? Scott, Zak and Mark each give their rankings with good reasoning behind each of their answers. Tune in for some valuable insights and tips from determining the best approach with a particular client to leveraging support from vendors. Also a few stories about working with clients who have been subjected to an attack and how to leverage against that experience for the rest of your client base.

 

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