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Patrick talks about innovation for your clients and setting you apart from competition. Really get to know your clients and learn their processes and pain points so that you can provide solutions before they become problems. Relate IoT into their current problems to help them become more efficient and secure at the same time. Patrick also discusses adding value to your clients by protecting them against the accidental insider….He shares a story where that insider was the client himself bringing Rogue IT into the network because he didn’t want to bother the MSP and saw it as something he could quickly (and cheaply) purchase and install himself without realizing the ramifications. Really knowing your customer and building a strong communication with them will ensure you are the first person they call not the last.