With everything the world and in particular, IT Service Providers have been through in the last year, it’s difficult to imagine that we are still seeing objections and reluctance from SMB clients to embrace cybersecurity and protecting their businesses.

Ryan talks with Secure Now CEO, Art Gross about having clear and concise business conversations with customers….Taking a holistic approach to securing their businesses from establishing customer clarity and training their staff to cyber insurance. Spoiler alert….You can actually leverage a rigid stance on cyber insurance policies from underwriters to buttress your approach and drive services and budget! Selling on price could be the kiss of death in today’s environment.