Marketing and Business Development has always been a challenge with selling IT Services. You have the expertise with a great service offering, however struggle breaking through and effectively growing your business. Pete Busam, Founder & President of Equilibrium Consulting has an excellent chat with Ryan on the business of cybersecurity. Pete delivers some solid advice and ideas to get your marketing plan engaged and effective. ‘Lead generation is not marketing’ states Pete….Leads are the result of a solid marketing plan.